MEGMILK Snow Brand Museum (雪印メグミルク 酪農と乳の歴史館) is a museum dedicated to the history of dairy products in Japan, focusing on the Snow Brand, the oldest dairy product brand in the country. Located near Naebo Station, adjacent to Sapporo Station, and close to Ario Sapporo, Sapporo Beer Garden, and Museum, it can be reached in less than 5 minutes by car. This museum is well worth a visit to learn about the evolution of Japanese dairy products.
When you visit the factory, you’ll discover a beautiful garden inside, adorned with small yet stunning red and yellow leaves during autumn.
After your reception, you’re invited to wait in the visitor room where you can explore presentations about Megumilk Snow Brand’s dairy products and discover sightseeing information about Hokkaido.
The tour begins on the 2nd floor where you’ll encounter an old butter drum displayed on the floor and 72 cowbells hanging from the ceiling, collected from various parts of the world. Visitors are welcome to ring the bells by hand, adding an interactive element to the tour.
The cowbells are also hung along the walls of the 3rd floor. During the tour, photography is not permitted, but you’ll find numerous exhibits showcasing dairy products and their historical significance. Megumilk Snow Brand, being Japan’s oldest dairy company, boasts a collection of important dairy items and documents that chronicle the country’s dairy history.
This is Katsugen Shrine. Katsugen is the oldest energy drink in Japan. Before World War II, the Japanese government commissioned Snow Brand to produce an energy drink for soldiers in China, which led to the creation of Katsugen. ‘Katsu’ means active or victorious, and ‘Gen’ means source of power. Today, Katsugen is associated with ‘Katsu’ meaning victory and ‘Gen’ meaning source of power. Many students preparing for university entrance exams, known as Jukensei, visit this shrine to pray for success in their exams. Located near the museum, Naebo Shrine is an authentic site where you can obtain an Omamori (amulet) from Katsugen Shrine for 500 yen.
Admission Fee
- Free
Tel: 011-704-2329
No English tour but a small English guide pamphlet is available.
Link
Access
- About 15 minutes walk from Naebo station and less than 5 minutes by taxi.
- About 20 minutes walk from Ario Sapporo and 8 minutes by taxi.
Open
- 9:00 – 11:00
- 13:00 – 15:30
Close
Saturday, Sunday, Holiday and New Year’s day
Neighborhood
- Ario Sapporo
- Sapporo Beer Garden
- Sapporo Beer Museum
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